Monetize Your Website
You may have built your website out of pure devotion but websites have costs and even though you may not want to get rich from your website you still want the website to make money.
There are two principle ways you can monetize your site:
- PPC advertising i.e Google Adwords
- Affiliate Programs
Affiliate programs were up until recently (2004) the number 1 way web site owners started to make money with their websites. Although affiliate programs can be very lucrative they are not the easiest method to use for beginners.
PPC advertising (Google Adwords) is by far the easiest method for website owners to begin to monetize their website. It is the easiest because all you need to do is to paste a small bit of code (Google provide it) into your web pages and Viola-it's
done.
There is no code to update no special offers to promote, you just keep writing web pages and include the Google code. You don't need to monitor multiple affiliate programs and cash lots of small checks. You just get a single check from Google.
Not only does PPC advertising generate revenue for the website owner it also provides valuable resources for the website visitor, as the adverts
are target adverts that relate to the web page content ( so called contextual ads).
So if you haven't already started with PPC adverts then your letting money slip through your fingers and denying your visitors access to related resources.
Stephen Cope is a freelance trainer and Webmaster. You can learn more about Google Adwords and how to make money
with websites at www.money-making-websites.co.uk
